Bet on UFC and MMA Markets when you join up with Unibet


The quality of the odds is high at Unibet. It offers standard juice -110 lines on most sides and totals, but you can sometimes find -112 / -109 or -113 / -108, and the alternate lines are well-priced. Its moneyline odds are generally above average compared to its rivals in New Jersey, Pennsylvania, Indiana and Virginia, and you will often find that Unibet sportsbook has the best prop betting odds on the market. It is renowned for operating on pretty slim margins, and it gives players a lot of extra value by providing lucrative bonuses.


Unibet sportsbook offers several features designed to heighten the overall wagering experience for its customers.

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Fight Night Stockholm: Unibets Inside The Octagon

We tested out the app on lots of different Apple and Android devices for our Unibet review, and we enjoyed the experience. Pages load quickly, which is important for live bets, and it is easier to navigate than some of its competitors. The interface is very similar to the desktop site, and you can quickly search for sporting events that you want to bet on. The mobile app bet slip works well, and you should be able to place wagers within seconds. You only need one app for the Unibet sportsbook and casino, which is a bonus, as many operators require you to download two separate apps.

You can watch the action unfold on the Unibet sportsbook app or desktop site. This allows you to get a feel for the game, place bets from a position of strength and watch to see if your predictions prove correct. The live streaming service at Unibet is reliable and effective, with plenty of sporting events covered each week.

The Unibet sportsbook is easy to navigate thanks to its intuitive interface and a strong search function. The pages load quickly, the text is bold, the icons are clearly defined, and the overall design is very elegant. It provides you with useful stats on big games too, which really helps to enrich the general experience.

Users at Unibet sportsbook will be presented with daily odds boosts. They focus on popular sporting events and the boosts often relate to prop bets or parlays.


Watch UFC & MMA Online | Unibet TV

Unibet sportsbook does not require you to enter the last four digits of your Social Security number during the registration process, but you will need to complete a KYC (Know Your Customer) procedure. This will require you to upload official documentation that proves your identity and address. The overall process for this sports bookie is quick and uncomplicated, and it is great to have just one page to fill out.

Unibet takes punt on UFC international expansion

Unibet was renamed Kindred Group in 2016 to reflect its “multi-brand strategy,” but Unibet remains the group’s flagship betting site. It is headquartered in Malta, with offices in Stockholm, London, Copenhagen, Paris, Antwerp, Milan, Madrid, Gibraltar, Sydney and Darwin. Kindred Group opened a U.S. office in New York City in 2018, and it has launched Unibet in New Jersey, Pennsylvania, Indiana, Virginia and Iowa. Unibet also has a smaller office in New Jersey, and it is planning to launch the brand in more states in the future. Kindred is listed on the NASDAQ in Stockholm, and it has 1,600 staff spread across the globe.

Best Fight Odds: UFC & MMA Odds & Betting Lines

It made a series of acquisitions in the ensuing years, including Stan James, Betchoice, 32Red and Bet24. Its team strengthened, and its proprietary technology improved with each acquisition. Unibet also built up a highly-rated B2B arm called Kambi, which provides white-label sportsbooks to BetRivers, TwinSpires, DraftKings and various other famous brands. In 2014, Kambi was spun off as a standalone company, with Unibet shareholders owning 95% of the business.

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Unibet provides hundreds of betting options on most sporting events, including moneylines, spreads, totals, alternative spreads and totals, game props and player props. There is a same game parlay builder for soccer and hockey. You can place parlays, round robins, and pleasers, and you will also find a wide array of intriguing futures betting options. There are lots of live betting opportunities, including action bets, and the ability to cash out gives you even more flexibility.

Get the best of UFC MMA Betting at Unibet

A Swedish entrepreneur named Andres Ström created Unibet in a bid to revolutionize the sports betting industry back in 1997. He started out by taking bets over the phone from his apartment in London; the Unibet online sportsbook launched two years later. Its rise to prominence was swift. By 2004, it had more than 300,000 registered customers spread across 100 different countries. At that time, the company launched on the Swedish Stock Exchange.

UFC Entering Partnership With Unibet

In a brand new Inside The Octagon from Unibet, John Gooden and Dan Hardy take an in-depth look at UFC 190: Ronda Rousey vs. Bethe Correia.

Unibet näyttää Tukholman UFC-illan suorana lähetyksenä

All these sports are covered comprehensively. In Europe, Unibet also covers athletics, badminton, chess, futsal, Gaelic sports, pool, squash, surfing, swimming, volleyball and winter sports, but it has decided not to include them on the Unibet USA site for now.

UFC 182: Unibets Inside The Octagon

There are hundreds of different wagering options available on football, basketball, soccer, baseball and hockey games. You can use the same game builder on soccer and hockey games, but it is not available on basketball and baseball, so we hope that is remedied soon. However, you can choose from a list of pre-determined same game parlays, and you will find more than 250 bet types available on a typical NBA game. Unibet sportsbook also has odds on: