Veikkaus lands former Kindred exec Reimblad as sports betting VP
Juha-Matti Mäkilä, Vice President, Betting Operations at Veikkaus, said: “We’re thrilled to partner with OpenBet in this venture. By utilising their deep-rooted expertise and top-tier technology solutions, we will redefine the user experience and elevate our sports betting offering.
Veikkaus, a World Lottery Association (WLA) member, is the exclusive provider of regulated gambling in Finland, offering lottery, slots, casino games, sports betting, and horse racing betting to over 2.5 million customers. This partnership marks a significant milestone in Greentube’s European expansion, bringing its games to a well-established Nordic audience.
However, there are some signs that the market share will decline if Veikkaus is not able to match the competition with better sports betting experience.
Andreas Reimblad Joins Veikkaus as VP of Sports Betting
Nikos Konstakis, Chief Product Officer at OpenBet, expressed: âOur partnership with Veikkaus demonstrates our ambition as pioneers in regulating markets. By integrating our innovative technology and tailored solutions, we are not just entering Finland, weâre transforming its sports betting landscape. Itâs a monumental chapter for OpenBet and we look forward to setting an unparalleled benchmark with Veikkaus. This reaffirms our position as an undisputed leader in the WLA space, with 18 global partners, and highlights our expertise in the lottery sector and commitment to responsible gaming and driving success for operators through localised strategies.â
At Veikkaus, you have sports betting and VeikkausTV within your hand’s reach immediately after you have got your Veikkaus Card. You can access our services both by using the Veikkaus application and via a browser. Use your card to authenticate yourself in the games and set limits on your gaming easily.
AB - Gamblification refers to the gambling industry’s aspirations to normalize gambling through hybrids of gambling and non-gambling contexts, most commonly sports. While research has widely shown that betting, sponsorships, and marketing gimmicks contribute to the normalization of gambling, we lack knowledge on how sports news production and journalistic storytelling pursue the same objective. This study provides insight into the ways in which Veikkaus, the Finnish state-owned gambling monopoly, utilizes sports news and stories in its social media communication. We sampled Veikkaus’s sports-related social media posts on Facebook, Twitter, Instagram, and YouTube in 2018–2020 and analysed the ways in which the content is framed to serve the Finnish public through an alignment between Veikkaus and the world of sports. Our study shows that the company takes on three communicative roles in order to claim, acquire, and justify its relevance: a news agency, a producer of high-quality journalistic storytelling, and an engager of people. In these roles, Veikkaus is pursuing the function of sports media, while simultaneously being Finland’s only legal gambling provider. This societal dual role needs to be problematized, not least because it relies on the revenues of citizens’ gambling.
Johtavana vedonlyöntiportaalina saamme julkaisujamme varten varteenotettavimmat tarjoukset ja kampanjatarjoukset vedonlyöntifirmoilta. Siten jokaisessa vihjeessä on mukana markkinoiden sen hetken parhaat tarjoukset ja kertoimet kyseiseen kohteeseen. Meiltä löydät vihjeet, kohteet ja kertoimet laajalla skaalalla - suosittelemmekin vierailemaan sivuillamme usein ja tarkastamaan uusimmat sisällöt kuhunkin urheilun huipputapahtumaan.
Veikkaus: Lotto, Keno, Pitkäveto ja muut pelit verkkokaupasta
You have sports betting and within your hand’s reach immediately after you have got your Veikkaus Card, which you can use to authenticate yourself in the games and set limits on your gaming. At the same time, you can access our services both by using the or a browser. What is more, you can find all the paper game coupons at our point of sales, for making your entries at the checkout desk.
Veikkaus to start a major betting reform with OpenBet
While Lotto and the retail slot machines will remain under Veikkaus’ monopoly, Finland’s government will reform the country’s gambling system and for online casino and sports betting at the beginning of 2026.
Veikkaus Oy was the Finnish national betting agency
Under the proposed changes, Veikkaus will maintain its monopoly on sports betting and online casino operations until Q4 of 2026. After this period, the company will be divided into two entities: one will continue to hold a monopoly over lottery and land-based gaming, while the other will compete in the newly opened online market.
Vedonlyönti, livetulokset ja paljon muuta
tarjoaa päivän parhaat pitkävetovihjeet lähes kaikkiin mahdollisiin lajeihin sekä koti- että ulkomaisiin kohteisiin. Oli kyseessä sitten maajoukkuepeli tai kotimainen sarjaottelu, vihjeet löydät meiltä, - ja kohteita unohtamatta.
Veikkaus strikes agreement with OpenBet ahead of monopoly end
Veikkaus Oy has a new VP of Sports Betting after former Director of Sportsbook for Kindred Group, Andreas Reimblad, joined the ranks of Finland’s state gaming operator in what it describes as “one of the most significant striker signings in the very long history of betting.”
What app do you guys use for sports betting
An experienced professional, Andreas has an impressive track record in the international sports betting industry, managing complex betting platforms and operating in several regulated markets. The company anticipates he will be a game-changer, and they are thrilled to have him on board to help shape the future of Veikkaus betting.
Not sure if to just stick with Veikkaus for football matches ..
N2 - Gamblification refers to the gambling industry’s aspirations to normalize gambling through hybrids of gambling and non-gambling contexts, most commonly sports. While research has widely shown that betting, sponsorships, and marketing gimmicks contribute to the normalization of gambling, we lack knowledge on how sports news production and journalistic storytelling pursue the same objective. This study provides insight into the ways in which Veikkaus, the Finnish state-owned gambling monopoly, utilizes sports news and stories in its social media communication. We sampled Veikkaus’s sports-related social media posts on Facebook, Twitter, Instagram, and YouTube in 2018–2020 and analysed the ways in which the content is framed to serve the Finnish public through an alignment between Veikkaus and the world of sports. Our study shows that the company takes on three communicative roles in order to claim, acquire, and justify its relevance: a news agency, a producer of high-quality journalistic storytelling, and an engager of people. In these roles, Veikkaus is pursuing the function of sports media, while simultaneously being Finland’s only legal gambling provider. This societal dual role needs to be problematized, not least because it relies on the revenues of citizens’ gambling.
Veikkaus Oy is the Finnish national betting agency
Parhaat pitkävetovihjeet pitävät tyypillisesti sisällään totta kai peli-idean, joka on kattavasti perusteltu. Lisäksi on tärkeää, että löydät vihjeen ohesta myös kohteen pelaamiseen suunnatut parhaat kertoimet, sillä vasta kerroin kertoo sen, onko kyseessä todella hyvä peli-idea .